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What We Do

EVERYTHING YOUR
MARKETING NEEDS.
ONE TEAM.

From paid media and SEO to CRM, analytics, and creative — every capability under a single strategic roof. Engage one service or the full stack. Either way, someone senior owns the outcome.

The Foundation of Everything
STRATEGIC
MARKETING.
FULLY
MANAGED.

Most marketing problems aren't channel problems. They're ownership problems. Campaigns run in silos, vendors optimize for their own metrics, and nobody's accountable for how it all adds up.

We quarterback your entire marketing operation — integrating channels, aligning strategy across paid, organic, CRM, and analytics, and providing the senior oversight that keeps everything moving in the same direction.

This can be a standalone fractional engagement, a full-service managed program, or anything in between. The model flexes to match where you are and what you need. What stays constant is a single strategic brain in your corner — one that understands your business, not just your campaigns.

Talk to Justin
What strategic oversight looks like in practice
01
Single point of accountability

One senior strategist owns the full picture — not a team of specialists optimizing in isolation. Every channel decision is made with the whole funnel in view.

02
Integrated execution across all channels

We coordinate paid media, SEO, CRM, tracking, and CRO as a connected system — ensuring budget allocation, messaging, and measurement align across every touchpoint.

03
Embedded in your team, not above it

We work inside your systems, attend your meetings, and speak the same language as your finance and sales teams. This isn't a reporting relationship — it's an operating one.

04
Flexible scope, fixed expertise

From light-touch advisory to full-service management — the engagement model adapts as your needs evolve. The caliber of thinking stays senior throughout.

05
Investor and board-ready reporting

When it matters — a fundraise, a board review, a new market entry — we can structure the narrative, prepare the metrics, and make sure marketing tells the right story.

01
STRATEGY
& CONSULTING
"Sometimes you don't need more execution. You need better direction."
Book a strategy session

Two decades of building and advising businesses give Justin a perspective most agency engagements can't offer. Whether you need a full marketing strategy, a fractional CMO for a quarter, support structuring your marketing for a funding round, or an outside eye on what's not working — this is the engagement for senior thinking, not just additional execution.

Capabilities
Full marketing stack audit and gap analysis
Cross-channel strategy development
Marketing infrastructure roadmapping
Investor-ready marketing narrative and metrics packaging
Series investment preparation and due diligence support
Agency evaluation and vendor selection
Team structure and hiring plan consulting
Engagement Formats
Fractional CMO Growth Audit Marketing Strategy Review Internal Training Board Prep Series A/B Prep Advisory Retainer Workshop
When You Need This
This is the right engagement if you recognize any of these
You have vendors and channels running, but no single person owns the strategy across all of them
You're doing a lot of marketing activity but can't articulate what's working or why
You need a marketing voice at the leadership table but aren't ready to hire a full-time CMO
You're preparing for a funding round and need your marketing story, metrics, and infrastructure to hold up to scrutiny
You've worked with agencies before and gotten tactics without strategy — and felt it
03
SEO
& AEO
"Built for how people search today — and how AI answers tomorrow."
Get an SEO audit

Search is no longer just Google. AI-powered answer engines — ChatGPT, Perplexity, Google's AI Overviews — are changing how people find information and make decisions. Our SEO practice is built for both: technically rigorous for traditional search, and structured for AI citation and answer engine visibility through Answer Engine Optimization.

Capabilities
Technical SEO audit and remediation
Site architecture and crawlability optimization
Page speed and Core Web Vitals improvement
Structured data and schema markup
Answer Engine Optimization for AI visibility
Authority and E-E-A-T signal development
Keyword research and topical content strategy
Content creation, optimization, and publishing
Tools & Platforms
Google Search Console Semrush Ahrefs Supermetrics
Engagement Types
Technical Audit Ongoing SEO/AEO AEO Consulting
When You Need This
This is the right engagement if you recognize any of these
You're investing in content but it's not driving meaningful organic traffic or leads
Competitors are outranking you for terms you know your customers are searching
You're not appearing in AI-generated answers for your category — and don't know why
You've done a site redesign or migration and organic performance dropped
You want to reduce dependence on paid spend by building durable organic visibility
04
SOCIAL
MEDIA
"Organic and paid — built to build audiences and drive action."
Talk social strategy

Social media that performs isn't just about posting consistently — it's about understanding which channels your audience actually lives on, what they engage with, and how organic and paid work together to build reach and drive measurable outcomes. We run both sides of that equation.

Capabilities
Organic social strategy and content calendars
Community management and audience development
Paid social campaign strategy and management
Influencer and creator partnerships
Social content production and creative direction
Channel performance reporting and optimization
Social listening and competitive benchmarking
Channels We Work In
Meta LinkedIn TikTok Reddit YouTube X / Twitter Pinterest
Engagement Types
Strategy & Audit Full Management Paid Social Only
When You Need This
This is the right engagement if you recognize any of these
You're posting on social but have no real strategy behind it — no cadence, no audience growth, no measurable outcomes
Your organic and paid social are being run separately with no unified approach
You don't have in-house creative capacity to produce content consistently across channels
You're on the wrong channels for your audience and don't know where to focus
Social is an afterthought in your marketing mix when it should be a primary growth lever
05
ANALYTICS
& BI
"If you can't measure it accurately, you can't manage it profitably."
Start with an audit

Most analytics setups tell you what happened. Ours tell you why, and what to do next. We architect measurement frameworks — including the full tracking and tagging infrastructure that makes them reliable — connecting every channel, touchpoint, and conversion to real business outcomes, then surfacing that intelligence in dashboards your whole team can use.

Capabilities
Analytics implementation, auditing & configuration
Custom dashboard development across channels and audiences
Multi-touch attribution modeling
Data pipeline architecture and maintenance
Tag management, server-side tracking & Conversion APIs
Consent management and first-party data architecture
KPI framework development tied to business goals
Ongoing BI reviews with actionable recommendations
Tools & Platforms
GA4 Looker Studio Google Tag Manager Server-Side GTM Supermetrics BigQuery Segment CMPs
Engagement Types
One-Time Audit Setup & Handoff Ongoing Retainer
When You Need This
This is the right engagement if you recognize any of these
Your reporting lives in spreadsheets, and nobody trusts the numbers
You're spending across multiple channels but can't tell which ones are actually driving revenue
Your conversion numbers look different in every platform and nobody can explain why
You're preparing for a board review or investor conversation and need clean, credible performance data
You've migrated to GA4 but never validated that it's tracking correctly
06
CRM &
SALES OPS
"Marketing that doesn't close the loop on revenue is just a cost center."
Discuss your CRM

The gap between "lead generated" and "deal closed" is where most marketing programs fall apart. We bridge that gap — configuring CRM systems and marketing automation that connect acquisition to pipeline, source to close, and campaign to revenue. When your CRM and your ad platforms speak the same language, you stop guessing and start knowing.

Capabilities
CRM implementation, migration, and cleanup
Lead scoring and qualification model design
Marketing-to-sales pipeline automation
Nurture and re-engagement sequence strategy
Source tracking tied to CRM pipeline fields
Closed-loop reporting from campaign to closed revenue
Email marketing strategy and automation
Sales process documentation and enablement
Platforms We Work In
HubSpot High Level Salesforce Klaviyo Mailchimp Zapier Segment
Engagement Types
CRM Audit & Cleanup Implementation Ongoing Ops Support
When You Need This
This is the right engagement if you recognize any of these
Leads are coming in but you can't tell which campaigns or channels are actually producing customers
Marketing and sales are operating from different systems, with no shared view of the pipeline
Your CRM is a mess — stale data, no lead scoring, no automation — and it's slowing your sales team down
You're nurturing nobody: leads come in, get a single email, and then go cold
You need clean pipeline data for an investor conversation or due diligence process
07
DESIGN &
DEVELOPMENT
"More traffic is the expensive solution. Better conversion is the smart one."
Start a conversation

Web design, landing pages, and development built for conversion — alongside creative design for every channel: social media graphics, video production, static ads, and campaign assets. Everything we build is designed to perform as well as it looks, measured against the outcomes that matter.

Capabilities
Website design and development
Landing page design and build
A/B and multivariate testing strategy
Conversion rate audit and optimization
Social media graphic and ad creative production
Video production and motion design
Brand creative systems and guidelines
Mobile and performance optimization
Tools & Platforms
WordPress Webflow Figma Unbounce VWO Hotjar Adobe CC
Engagement Types
CRO Audit Design & Build Ongoing Creative
When You Need This
This is the right engagement if you recognize any of these
You're driving traffic that doesn't convert — and you're not sure if it's the ad, the page, or the offer
Your creative assets are inconsistent across channels with no clear brand system behind them
You need video and visual content but don't have in-house production capability
Your site or landing pages haven't been touched in years and aren't converting at the rate they should
You want more from your existing traffic before you invest in driving more of it
How We Engage
Every engagement starts with an honest audit — no pitch, no assumptions. We assess what you have, identify what's missing, and propose only what actually moves the needle. Services can be engaged individually or as an integrated program. We don't sell retainers you don't need.
NOT SURE
WHERE TO START?

Start with a free audit. We'll review your current channels, tracking, and CRM setup and give you an honest picture of where your biggest opportunities are — before you spend a dollar with us.

Request Free Audit